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What is Augmented Reality (AR)?
Augmented reality is an interactive experience that combines a view of the real world with computer generated elements delivered to a device in real-time. Recent technology developments have enabled this experience to be delivered to most Smartphones without the need of a custom app or extra hardware devices.
A user no longer needs Google Glass or Microsoft Hololens to experience digital augmentation of the world around them. Remember the Pokemon Go craze where players would locate characters on the sidewalk, a park or even your house? Yes? That was augmented reality! We'll continue to explore other facets of AR but that should help with the basic concept of the technology.
Click below to see in AR this product placement example we built that drives increased brand awareness by enabling a user to take a selfie with a bottle of the soon-to-be world famous Minions from our friends at Proof Artisan Distillers in Fargo, North Dakota. You can find the Proof Artisan Distillers here.
At ontARget, we can help bring your content to life - contact us today!
Why Augmented Reality (AR)?
Augmented Reality is no longer available only to the few and mighty companies. AR is becoming more democratized and ontARget AR is here to provide AR solutions to a variety of industries and all shapes and sizes.
Your competitors are more than likely not considering integrating AR into their customer interactions (yet) but here is why you should be staying up late at night concerned they are going to beat you to the punch: 3.5 Billion people now have access to AR through their smartphones, content delivered through AR experiences are at least 2x more engaging than content served to your customers through TV or online content.
Let's face it, that static content or video you think your existing and potential customers are watching, no longer is interesting to them. A static content post on Facebook, LinkedIn, Instagram, Twitter, other social media platforms and even websites is on the verge of being archaic. The new way of interacting with your customer is here and it is AR. Over 70% of consumers who were given an AR experience vs a static content experience had greater cognitive retention of the AR experience.
Simply put, AR captivates your audience to provide a differentiated memorable experience that drives business results.
At ontARget, we can help bring your content to life - contact us today!
Frequently Asked Questions About ontARget
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What primary services do you offer?
ontARget is a full service AR company. We can utilize your current collateral, build collateral, publish, host, collect data and ultimately deliver insight on the analytics of your AR.
How much does it cost?
It's more cost effective than you think. Since we work to achieve "Augmented Reality for All", we don't use expensive Hollywood studios to develop content. ontARget can provide all the services you need to drive your business forward with a focus on ROI.
Do I need an app?
NO! WebAR allows any modern smartphone to use the native browser to launch your AR experience. But if you do want to take it to another level? Yes, we can build your app.
What type of analytics do you provide?
We can help monitor your product's life-cycle journey in a variety of manners. As we publish different AR content, we can understand what is driving customers to buy and capitalize on those campaigns!
Can customers purchase our product in AR?
Yes, we can add the ability to purchase directly in your AR experieince, creating another channel for you to grow sales.
How do customers launch an AR experience?
There are a different options to launch your AR experience. The first is by using your Smartphone's camera and scanning a simple QR code. Another method is called a "deep link." A deep link is simply a URL code that allows a user to click and open the AR. If you have us build a custom app for your company, customers can access your AR experience by scanning your product or an image.